As financial services become digitized, most individuals and business owners prefer to manage their finances online. As such, customer expectations of finance brokers have also evolved tremendously over the last few years.
If you want your brokerage to keep its business competitive, digital marketing is a powerful tool to keep consumers engaged. Keep reading to learn more about the basics of financial services marketing in the digital era.
Build a Website with SEO
Having an online presence starts with a high-quality website. As the first touchpoint for the vast majority of digital customers, your website must run smoothly and quickly. Excessive loading times and an unappealing design will steer potential clients away.
Once you have the design and aesthetics down, look into search engine optimization (SEO). Using metadata in your images, videos, and headings will help you rank higher on Google. Also, use top-tier internal and external links to boost the credibility of your website on search engines.
Landing Page Marketing
A landing page acts as a popup embedded either within your website, as a paid advertisement, or on an affiliate’s website. These pages are highly specific and contain three important elements: a clear message, a persuasive aim, and a coherent Call to Action.
Landing page marketing acts as a standalone page and is usually designed to generate as many leads as possible for the business.
Build an Email Marketing Campaign
Even in today’s era of social media, email marketing continues to be a leading sales conversion method used by businesses today. The first step is to build an automated campaign that can send a series of emails to subscribers over a scheduled period. Instead of being pushy, these emails should be friendly and valuable to your customers.
For instance, these emails can include information about new offers, promotions, and deals. You can also provide useful titbits, how-to guides, and relevant eBooks to keep your customers engaged.
Social Media Advertising
Social media is yet another great tool that you can use to build your user base. Understanding how each social media platform works and the type of user base on each platform is critical. For instance, LinkedIn is an excellent place if you’re offering B2B services, while Instagram relies heavily on visuals and works best if you have unique images to share.
As an experienced finance marketing agency, Finance Marketing District should be your top consideration. Enjoy better leads, more conversions, and ongoing growth that doesn’t disappoint when you work with us. We offer professional digital marketing, app development, web design, market research, content writing, and process automation services. Click here to contact our team and learn more about our broker mentoring services.