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CASE STUDY ONE

Here’s how Finance Marketing District helped an Accounting Firm Use the Power of FB Ads

to Generate 200+ High-Converting Leads during the Pandemic

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Finance Marketing District

CASE STUDY ONE

The ongoing pandemic and the social distancing restrictions that it has brought have proven to be especially brutal for some industries. One such industry is that of financial advisers. A current client of Finance Marketing District, who runs a financial accounting firm, was one of those unfortunate people whose business was hit especially hard by lockdowns and other social restrictions.

 

Just before the pandemic began, things were going pretty well for our client. He was running his firm very efficiently and thanks to his industry connections and referrals from current clients; he was successfully generating new business.

 

But then, the lockdowns and social restrictions began. With almost every business hurt so badly by the lockdowns, many of his clients had to discontinue their contracts with his firm. And, as everyone was working from home, the positive word-of-mouth that his firm was generating just stopped spreading. In short, his firm lost clients and wasn’t attracting any new ones either.

 

Soon enough, the business started losing money, and to turn things around, the client hastily contacted an online marketing firm that he had heard of and decided to avail their services. This firm charged him a big sum for their services and even after 2 months of waiting, the results were pretty underwhelming.

 

Our client was now desperately trying to reach out to his old friends and acquaintances in hope of new business. It was during one of these phone calls to an old friend that he shared his firm’s current situation, after which his friend told him about our services.

 

We knew how difficult it was for him to manage making a comeback for his business, so to help restore his confidence in the power of Facebook ads we devised a plan that could easily be scaled up or down depending on the budget. Which allowed him to have complete control over how much he was spending on paid media.

 

In the months that followed, we ran a TOF campaign for a total ad spend of $2,173. That brought in a total of $18,000 in revenue for our client.

 

A massive 828% ROI! 

 

Not only we helped him fix his existing landing page copy, but also efficiently integrate it with the Facebook Pixel to track results. We ran ads that reached out to 19,700+ potential prospects, collected 205 high-converting leads with the desired target of 70.5% conversion rate, and achieved a CPL of $10.60.

 

We helped our client achieve all these results in just 10 weeks. You read that right. Here’s a peek at how we managed it all for him:

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The Challenge

 

  • As the client had a bad experience running digital ads, he was skeptical about the results we can achieve for him using the power of Facebook advertising. So we had to work out the right path for him that would not only restore his confidence in FB Ads but also help him get his business back on track.

 

  • We had to comb through the existing landing page copies our client was using and resolve pixel integration issues to ensure our ad creatives and assets were generating the desired results.

 

  •  The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

The Process

 

  • We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results.

 

  • Our Ad Strategists ensured we were targeting the right audiences by collecting as much data available about the two different market segments our client was aiming to target.

 

  • With the data we collected, we created few high-quality audiences on Facebook.

 

  • Meanwhile, our marketing team created fresh and engaging landing page copy for the client that was embedded with clear CTA’s to navigate our audience through the process.

 

  • Our designers and copywriters created engaging assets and creatives to use for the TOF campaign we were to run for the client.

 

  • Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

 

  • We set up 3 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.

The Results

 

  • Just two weeks into the campaign and the results have started to pour in. The numbers we were able to achieve were impressive, to say the least.

 

  • We helped our client reach out to 19,775 potential prospects across his target locations with the help of our 2 winning ad sets.

 

  • With the total ad spend of $2,173, we brought $18,000 in revenue for our client.

 

  • Our 8 creatives and 4 ad copies collected 205 high-converting leads (form submissions) for the client.

 

  • Our TOF campaign hit the lowest CPL of $10.60 for our client with the desired 70.5% conversion rate.
Finance Marketing District Working Process

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That will be your opportunity to let us know more about your business, your ambitions, your pain-point, and your expectations.

We will then draft a custom-made strategy for you that you either take onboard and diy or let us take you to the next level.

 

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CONSULTATION

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Tweaking every detail that needs to be; to make sure you get the maximum out of the system we have put in place for you.

Finance Marketing District

Our Services

DIGITAL MARKETING

By combining our expertise in finance and digital marketing, we bring you individualized services that help your finance business

SOCIAL MEDIA MANAGEMENT

At Finance Marketing District, we offer professional social media management services for finance professionals. By creating, maintaining, and updating your social media presence, we ensure that you generate more leads and improve your brand identity by leaps and bounds.

WEB DESIGN

At Finance Marketing District, we offer professional web design services to ensure that your website makes a great impression on web users.

EMAIL MARKETING

Emails are extremely powerful, to say the least. In fact, their significance increases even more in the finance sector. At Finance Marketing District, we’re committed to helping your brokerage firm reap the benefits of email marketing.

APP DEVELOPPMENT

At Finance Marketing District, our finance app development team works assiduously to help you reap the benefits of a cutting-edge app for your brokerage firm.

AUTOMATION

At Finance Marketing District, we offer professional process automation services for finance businesses, including brokerage firms.

Finance Marketing District

Case Studies

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Finance Marketing District

Dear Finance Professional,

Have you ever imagined what it would be like to not have to worry about when you’re going to get your next client? Or how much money you are going to make next month…if any?

 

Your stress level would go right down…You would start to make plans for the future growth of your business…You would hire more admin staff to relieve you from doing these time-consuming and tedious tasks…You would finally concentrate on what you are very good at…You would finally be able to spend quality time with your family without worrying about work…

 

Have you tried DIY digital marketing and got no results? Have you paid thousands of dollars to marketing professionals that had no clue about the drastic advertising rules around the finance industry? Did you get lots of promises and no guarantee whatsoever?

 

We got you! Stop the guesswork and the frustration. Trust years of experience and our knowledge of the finance industry. We will set realistic expectations and we will give you guarantees!

 

It really sounds hard to believe but in fact, if we don’t reach our goal within the given timeframe, we won’t take your money until we do!

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